You Need More Than An ERP

Companies that want to thrive in today’s business environment must create compelling user experiences that actively engage current and potential customers across all sales and marketing channels. While success relies on many elements, the most important is ensuring accurate, thorough, clean, and consistent data is published across those channels in near real-time.

The challenge is that most ERPs, or even CRMs, were never designed to hold and manage the complex data demanded by today’s organizations – particularly from a marketing and eCommerce perspective.

GOING BEYOND ERP WITH DXP

CyberSense helps companies build upon the foundation of their ERP – leveraging and expanding on the data for marketing purposes – through a dynamic Digital Experience Platform (DXP). Fully integrated with your ERP, the DXP includes a suite of modules that can be deployed independently or as a comprehensive solution to provide limitless possibilities for streamlining operations and improving marketing results.

DIGITAL COMMERCE

• Full B2B and B2C capabilities with deep ERP integration
• Highly personalized Customer Experience capabilities with exceptional scalability
• Self-service portal that gives customers direct access to their data

SALES REP PORTAL

• Sales or CSR reps can place orders and manage both products and customers; typically without requiring an ERP license

PRODUCT INFORMATION MANAGEMENT (PIM)

• Extend product data from your ERP to include the detailed product information that modern marketing communication programs demand

MASTER DATA MANAGEMENT (MDM)

• Create a single source of truth for all your data outside of your ERP
• Manage all aspects of your master record, including hierarchy, structure, validation, versioning, and enrichment

DIGITAL ASSET MANAGEMENT (DAM)

• Centralize your media assets, including images, graphics, documents, videos and other media

CUSTOMER DATA PLATFORM (DAM)

• Aggregate customer activities from different systems to provide a consistent and unified view of your customer records

Importantly, CyberSense has nearly 25 years of marketing, distribution and ERP integration experience – giving us a unique perspective and insight into the evolving needs of the industry. So regardless of the size and complexity of your company, CyberSense has the state-of-the-art tools and experience to help.