How a PIM / DAM Combination Helps Marketers Sleep

It’s the big year-end campaign. The culmination of your annual marketing strategy. And… the timeline just got bumped up 6 weeks. Instead of walking in refreshed, confident, and ready to plan, you’ve got bloodshot eyes and you’re clinging to your double-espresso like a lifeline. Why? Because you’ve been up since 2:00am worrying about how to gather all of your critical data across multiple departments in multiple formats – yesterday.

The eComm team has images and descriptions. But can you export the information from their CMS? And have they gotten the updated assets from the Product team, who has their information on … the server? What about the updated pricing that’s in the ERP. Is that going to match data in any of the other systems?

Inconsistent data, disparate systems, tight deadlines. A marketing exec’s worst nightmare. The solution for a good night’s sleep? Implementing a Product Management System that combines PIM and DAM for a single source of truth.

PIM + DAM. One Source for Accurate, Quality Product Data.

When combined, Product Information Management (PIM) and Digital Asset Management (DAM) solutions give companies a single repository to store, manage, and report on the detailed data needed to engage with today’s consumers.

• Technical Data. Core product data that typically comes from an ERP such as price, stock, description, and warehouse location
• Emotional Data. Assets such as images and videos that enhance core product data
• Usage Data. Product support information such as safety warnings, instructions, and spec sheets

Designed correctly, the PIM / DAM combination subscribes to and aggregates data from multiple sources such as your ERP, CMS, CRM, and even your vendors’ catalogue systems. Creating a single source of truth for all product information. Along with checks and balances that help ensure your data and digital assets are accurate and complete before being published to any multitude of sales and marketing platforms. Simplifying content requirements for even the most complex campaign – so you can focus on strategy and execution.

An Exceptional Customer Experience Starts Here

For any growing, driven company, a PIM / DAM solution is no longer just a great idea, it’s a necessity. Omnichannel implementation and modern customer expectations demand nothing less than timely, accurate data, and complementary visual assets, delivered anywhere 24hrs / day. Often customized to meet the needs of the exact customer you’re looking to engage (but that’s another article altogether). If you can’t deliver, your competitors will. And that’s why sourcing, gathering, aggregating, and managing your product data is keeping you awake at night.

Warm Milk May Work. But Calling CyberSense is Smarter.

If this scenario sounds familiar, you can try warm milk or counting sheep. But we recommend setting up a brief meeting with CyberSense instead. We can help design and implement a Product Management System that leverages PIM and DAM to meet the specific needs of your company and your team. All built on a platform that’s delivered success to more than 100,000 companies in over 50 countries. Call CyberSense and get a good night’s sleep.